Compliance & claims control Fictional sample
Plan Collections refuses to ship unsupported claims
Unsupported claims are a legal and brand risk. Every customer-facing claim must be backed by evidence — or Plan Collections blocks the launch.
Claims register
| Claim | Type | Evidence | Risk | Status |
|---|---|---|---|---|
| Premium heavyweight French terry | Material / quality | Internal material data available | Medium | Needs review |
| Recycled packaging | Sustainability | Missing | High | Blocked |
| Soft everyday comfort | Generic marketing | Low-risk wording | Low | Allowed with review |
| Durable construction | Quality / performance | QC/testing recommended | Medium | Needs evidence |
Launch is blocked because “Recycled packaging” has no evidence. Suggested safe wording: “Packed with reduced-plastic packaging — details to be confirmed”, or remove until proof is available.